AFDA Launch

JamFactory and Stylecraft are pleased to announce the official launch of the Australian Furniture Design Award.

The award, anticipated as one of Australia’s richest and most prestigious design awards, was launched this morning at the Art Gallery of South Australia to a group of media and industry representatives.

JamFactory CEO Brian Parkes, Stylecraft Managing Director Anthony Collins and Art Gallery of South Australia Director Nick Mitzevich addressed the crowd,  highlighting the award’s aim to raise the profile of Australian designers and encourage innovation in furniture design.

The winner of the Award will receive a $20,000 cash prize and a residency at Adelaide’s JamFactory to develop a design through to commercial production for national distribution through Stylecraft.

JamFactory’s CEO Brian Parkes says, “The opportunity for the winner to work with Jon Goulder and the team in our Furniture Studio and to access our local manufacturing networks is a significant value-add for the prize.” Stylecraft’s Managing Director Anthony Collins agrees, noting that “the guaranteed distribution outcome will provide real long-term benefits for the winning designer.”

Another major element of the Award will see the winner’s prototype work acquired by the Art Gallery of South Australia. The Gallery’s Director Nick Mitzevich says, “The purchase of work through this

important new Award will enable the Gallery to continue to build its design holdings.” The Gallery’s impressive collection includes several important prototypes such as the Marc Newson Lockheed

Lounge currently on display.

The award is already creating buzz across the industry “No other award offers such a substantial prize pool and rigorous mentoring programme. The professional advice means that a designer can transform their great idea into a resolved, market place product. There are very few platforms that nurture Australian designers in such a practical, career-defining way.” says renowned Sydney based designer Adam Goodrum

Australian Furniture Design Award – Media Release